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SEO for newbies: The basicsYou may have come across the term SEO if you’re new to the world of digital business or marketing. If it could benefit your career to know the basics of what SEO is and what it is used for, then this guide is for you. This is not an in-depth guide on how to do […]READ MORE
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Improving your soft skills: five ways to be a better communicatorMore and more employers say the skills most in demand aren’t necessarily technical qualifications but the personal qualities that enable teams to work together effectively – so-called “soft skills”. In the last employer skills survey by the government, businesses said 66% of vacancies caused by skills shortages were due to a lack of soft skills. […]READ MORE
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How do internet celebrities make money?More young people would now like to be YouTubers than astronauts, one survey suggests. It’s a sign of just how well-established the career of social media influencer has become – at least for some of the industry’s biggest names. The market for influencers worldwide was estimated to be worth £11.2bn last year. In the UK, […]READ MORE
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Five factors that make a good bossGreat managers are like gold dust. A study by the research and consultancy company Gallup found that only about one in ten workers have the right qualities – and 82% of the time, companies promote the wrong person. But Gallup also found that another one in five people have managerial talents and could become high […]READ MORE
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Four valuable benefits of offering work experience (and how to make the most of it)Are you a business owner? Or do you work for a company that could take on a work experience student? The benefits of work experience for students may be clear, but how can your business benefit from participating in a work experience programme? Find out here what it can do for your productivity, staff training […]READ MORE
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The Power of Persuasion – Tips for Persuasive WritingBeing able to write persuasively is a powerful skill to master. Whether you’re writing an essay, a proposal, an article, a review, an advert, or even a letter to your MP, convincing your audience to side with your point of view is essential to success. Here we outline some of the most effective ways of […]READ MORE
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How to start a passive income businessPassive income has become a huge buzzword in personal finance, with influencers and internet marketers eager to sell their idea of how you can make easy money. But what is it really? The idea behind passive income is an irresistible one – build your earnings without putting in ongoing labour. Traditionally, that’s meant things like […]READ MORE
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What you should really talk about in your next interview to land that jobAccording to several studies, the question you should be answering if you want to impress at your next interview is: What is your intrinsic motivation for applying for this job? But what does this mean exactly? There are two types of motivation you can talk about when applying for a job: Your extrinsic motivation – […]READ MORE
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Tips to build an effective landing page for your businessLanding pages are big business. Essentially, a landing page is where a visitor first ‘lands’ when they click on a link to your website from another location. The purpose of a landing page is to swiftly capitalise on the interest that has been generated and turn the visitor into a customer as soon as possible. […]READ MORE
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Five tips for a successful return to learningReturning to study after years away from textbooks can transform your career, but it can also be daunting. As a mature student, you might worry that you’ll feel isolated and stand out among all the 19-year-olds, or that you won’t remember how to structure an essay. So, it’s good to remember that you’re not alone: […]READ MORE
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The best brain-training appsEveryone accepts that our bodies stay healthier if we give them a good workout on a regular basis. The idea that the same might be true of our brains is a little more controversial, but it’s growing in popularity. Scientists have been learning more and more about how our brains can adapt and change throughout […]READ MORE
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Simple productivity hacks to increase your efficiencyDifferent productivity techniques work for different people. Here are some of the most effective ways to tick things off your to-do list and find some time in your busy schedule – which one works best for you? Use an app Using technology correctly can help you organise your busy schedule, both at work and in […]READ MORE